Restless Development- Focus Group
Helloooo! What drives you? What inspires you? What makes you sit up and listen? Discussing mission statements in the office! I attended a Focus Group in the Restless Development office in London this afternoon, it was about reshaping Restless, what attracts their target audience (young people), and how to attract more. The office, based in London It was an interesting afternoon, spent with like-minded people, some who have never heard of their work, and others, like myself, who are quite accustomed to their agency. I thought it was incredibly interesting, I have always admired Restless and the work they do, but once you start analyzing, and having the chance to debate and disagree, it sparks a flame in a group of young people that is influential to all. Focused minds analyzing work We started the session off with a video on the agency's statement, what they believe in. This we analyzed together, discussing what makes the video eye-catching, and ...