Posts

Showing posts with the label focus

Realisms

Image
Hello! Apologies for being so distant, it has been a crazy few weeks of preparing for university and working. My sister has recently moved to Worthing, which is close to Brighton, and I am most excited! We celebrated her arrival, as well as her 23rd, with a day out in the city, drinks, food, book shopping and lots of fun. More to the point is the reason I am writing today, I wanted to discuss passions. When you were younger what did you want to do when you were older? I went through life deciding different paths, which is perfectly normal, until I went to Africa and then decided that doing good is what I wanted to do. It's not a career like most aspirations, it definitely isn't money oriented, but I don't care. I want to wake up in the morning and go back to sleep at night knowing that I've made some good decisions that day. However for now, I am a receptionist, who works a 40 hour week, going shopping on her day off, and more mundane things. I no longer am dan...

Restless Development- Focus Group

Image
Helloooo!   What drives you? What inspires you? What makes you sit up and listen? Discussing mission statements in the office! I attended a Focus Group in the Restless Development office in London this afternoon, it was about reshaping Restless, what attracts their target audience (young people), and how to attract more. The office, based in London It was an interesting afternoon, spent with like-minded people, some who have never heard of their work, and others, like myself, who are quite accustomed to their agency. I thought it was incredibly interesting, I have always admired Restless and the work they do, but once you start analyzing, and having the chance to debate and disagree, it sparks a flame in a group of young people that is influential to all.  Focused minds analyzing work We started the session off with a video on the agency's statement, what they believe in. This we analyzed together, discussing what makes the video eye-catching, and ...